For new viewers, this is our interview series where we take an in-depth look at the business side of game development and discuss some of the different strategies used by creative professionals within the gaming space.
The series is comprised of 6 set questions which should apply to the majority of creative businesses within the mobile gaming space. The questions are formatted in such a way that creative professionals may draw inspiration from the many different solutions companies apply to common problems.
If you find this interview inspiring, please consider helping the creator by sharing this article or downloading their games linked in the text below.
Let’s get started.
— Thank you for taking the time to talk with us today. We would first like to start things by asking who you are, what you do, and how you ended up working here in the creative gaming space?
I’m a game developer, and I came here to introduce my game for everyone and review some new games.
— Moving on, let’s talk about some of the games you have created. Could you please fill us in on some background regarding the projects you have worked on and where our viewers can try them out.
Sure, I made a game called Dynamic Ball, you can search it on Google Play Store. I used the Engine to make it. It is a basic game, I only use some simple thing on unity to make it. We can play it like a game called Flappy Bird, you know it? Tap on the screen to break other balls and we can get a score.
— Standing out in an overcrowded market. What are some strategies your company has used to promote your games in this vastly populated market and did those strategies work?
I didn’t promote my game, so until now my game have about 500 installations and 52 rate in google play store
— Some marketers suggest branding is dead. Firstly, do you agree or disagree with this idea? And is there anything your company is doing differently to keep players coming back?
I disagree, I am trying to improve my advertising strategy to get more users
— Lastly, we would like to hear your predictions for the future of the creative gaming industry. What changes do you expect to see in the way we play games over the next 3-5 years?
We should aim for more modern games that will receive more attention in the future such as artificial intelligence technologies, virtual reality, …