Business interview with GsPixel featuring The gemstone of the sea

For new viewers, this is our interview series where we take an in-depth look at the business side of game development and discuss some of the different strategies used by creative professionals within the gaming space.

The series is comprised of 6 set questions which should apply to the majority of creative businesses within the mobile gaming space. The questions are formatted in such a way that creative professionals may draw inspiration from the many different solutions companies apply to common problems.  

If you find this interview inspiring, please consider helping the creator by sharing this article or downloading their games linked in the text below.  

Let’s get started.

— Thank you for taking the time to talk with us today. We would first like to start things by asking who you are, what you do, and how you ended up working here in the creative gaming space?  

I’m a South Korean. Please understand my poor English. I originally majored in mechanical engineering. But I thought about what I wanted to do. And I thought I liked making games. Making a game makes many ideas come true that are impossible for me to make in real life. So I studied making a game by myself and made a game like this.

— Moving on, let’s talk about some of the games you have created. Could you please fill us in on some background regarding the projects you have worked on and where our viewers can try them out.

This project was created using Unity.

The project is downloadable from the Google Play Store. The game is a paid game and costs about a dollar. However, there are no advertisements or paid products in the game.

— Standing out in an overcrowded market. What are some strategies your company has used to promote your games in this vastly populated market and did those strategies work?

I usually promote games to the internet community of people who like indie games. People who like indie games tend to watch the community’s game promotion and download a lot of games, which has a significant promotional effect.

— Some marketers suggest branding is dead. Firstly, do you agree or disagree with this idea? And is there anything your company is doing differently to keep players coming back?

As a personal developer, I don’t know much about brand value, but I think the fun of games is more important than brand value if it’s not a game of a large project.

— Monetization is critical to the success of your existing and future projects. Would you be willing to share some of the different monetization strategies used by your company?

I make a profit by launching a low-priced paid game and promoting it to the wide market. Or, to add paid products in free games like this, I think it takes a lot of time because I have to update the game often, but if the game has a lot of users, I think it can be very profitable.

— Lastly, we would like to hear your predictions for the future of the creative gaming industry. What changes do you expect to see in the way we play games over the next 3-5 years?

I think more immersive games like the VR games will be released and grown in the market in the future. But I don’t think the size of the mobile game market, which can be enjoyed lightly during busy daily life, will shrink.