For new viewers, this is our interview series where we take an in-depth look at the business side of game development and discuss some of the different strategies used by creative professionals within the gaming space.
The series is comprised of 6 set questions which should apply to the majority of creative businesses within the mobile gaming space. The questions are formatted in such a way that creative professionals may draw inspiration from the many different solutions companies apply to common problems.
If you find this interview inspiring, please consider helping the creator by sharing this article or downloading their games linked in the text below.
Let’s get started.
— Thank you for taking the time to talk with us today. We would first like to start things by asking who you are, what you do, and how you ended up working here in the creative gaming space?
We’re Cat Splat Studios, a small game development company from Toronto, Canada. We all met while studying at the Toronto Film School and participating in Global Game Jam.
— Moving on, let’s talk about some of the games you have created. Could you please fill us in on some background regarding the projects you have worked on and where our viewers can try them out.
Rocket Recover is our first published title. We’re hard at work on our next project, Codename: Shifter. Follow the development of that through our blog at CatSplatStudios.com.
— Some marketers suggest branding is dead. Firstly, do you agree or disagree with this idea? And is there anything your company is doing differently to keep players coming back?
Branding is definitely not dead. A single brand can easily die however if a customer base starts to lose faith. Keep up quality, and in the game development space, continues to be player-friendly, and customers will come back.
— Lastly, we would like to hear your predictions for the future of the creative gaming industry. What changes do you expect to see in the way we play games over the next 3-5 years?
With the dawn of the Unreal 5 era, we are going start seeing games that offer more realistic experiences than ever before. I think that we’ll see this impact the most in. Around 5 years time, I can picture becoming a much more attractive gaming environment for the average user as costs continue to decline and quality climbs. The 18-25 age range of player will also be full of people who have grown up with complex games and systems which will make them extra likely to adopt this tech.
Around this time, I can picture the launch of the first large scale and full-featured MMO in– I just hope player one is ready.